F E A T U R E S :
| Create & Send Emails |
| Manage Lists & Subscribers |
| Reporting & Analytics |
| Get Your Emails Delivered |
A R T I C L E S :
Does email marketing work?
Promote your business now!
Why should I outsource e-marketing?
Make your emails more effective.
Effective Email Campaign Design
The quick and dirty guidelines
- Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.
- Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
- Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
- Make unsubscribing easy — There’s no point emailing people who are not interested.
- Image blocking is common — You can’t rely on people actually seeing your images.
- Bring back tables — Structural tables are still often necessary for creating columns.
- Add inline styles — Gmail removes anything else.
- Don’t forget your plain text version — You can make blocks of text more readable.
- Meet your legal obligations — For example, CAN-SPAM for US senders.
- Test, test, test — It’s the only way to be confident about your design working.